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It might be the kind of pep talk track and field needs in an ever-expanding world of entertainment options.

  "I am the guy who wants to move past being track-famous. I want people to see me on the track , but in GQ and my docu-series, and realise I’m a cool guy too. "Medals are the first step because then people pay attention to you. "Then you can go into different directions: fashion, music. You can start collaborating with other people, artists and the world." Lyles is also being filmed for an NBC Sports documentary and will also feature in a Netflix series on the 100m currently in production. Although it is difficult to quantify potential market reaction or even increased public participation, there can be no denying that the Netflix series on Formula One and tennis reflected those sports in a way that made them interesting and seemingly more accessible. While Lyles is revelling in the added attention, he has also spoken out against track and field's inability to hit the mainstream. "We've got to do more. We've got to be presented to the world. I love...
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Noah Lyles takes tentative steps into Usain Bolt's big shoes

  Noah Lyles takes tentative steps into Usain Bolt's big shoes The USA's Noah Lyles became the first man to achieve a world championships sprint double since Usain Bolt in 2015 (Antonin THUILLIER) The departure of Usain Bolt into his well-deserved retirement in 2017 left a gaping hole at the heart of track and field. The Jamaican sprinter left having won 11 world and eight Olympic golds, but now, six years later, it looks as if a rightful successor has emerged: Noah Lyles. The American, excitable and increasingly outspoken, is hardly a new face on the blocks -- the 26-year-old is currently is in his eighth year as a professional having signed with Adidas the year before Bolt retired. But after clinching a memorable 100m/200m double plus gold after anchoring the US team to glory in the 4x100m relay at the World Athletics Championships in Budapest, Lyles looks ready to bring track back into the wider public consciousness. "I wanted to show I am different. I came out and show...
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